A year later, Clubhouse finally completed the beta testing. The company announced on Wednesday that it will end the waiting list and invitation system and open it to everyone. Now, anyone can follow club links, join the creator community, or participate in public events. Clubhouse also has an updated logo that you will find familiar-basically a slightly modified version of the waving emoji that the company already uses.
Clubhouse’s reputation is incredible even among the popular new social applications. This visitor-only platform became popular during the pandemic, sparking a wave of voice-based social media, but it may be nowhere near the top. Facebook, Twitter, Spotify, Discord and everyone else finally followed suit and integrated voice chat and voice events into their existing platforms.
The Clubhouse’s interest peaked earlier this year, and the app’s popularity is inseparable from the social isolation caused by the epidemic, and people have been eager for months around the world to find ways to feel connected.
The opening of the world is slow and uneven, and Clubhouse is also gradually changing. After a long period of time only serving iOS, the company launched an Android application in May. Clubhouse now reports that its Android variant has been downloaded 10 million times in the first two months At the beginning of this month, Clubhouse launched a text chat feature called Backchannel, expanding the unique language focus of the application for the first time.
New data from SensorTower shows that Clubhouse reached its peak in February, with 9.6 million downloads worldwide, up from 2.4 million in the previous month. Things calmed down afterwards, and everything was fine when the clubhouse started work in May via the Google Play Store on Android. In June, Clubhouse had 7.7 million installations on iOS and Android—an impressive number that certainly runs counter to the idea that the app may not be able to handle the load.
The success of the club is a double-edged sword. The explosive growth of the application was beyond the team’s expectations. In an environment where multiple platforms are completely dominant, social applications still enjoy great success compared to traditional indicators, but it may be difficult to maintain a healthy momentum after reaching such a high level. Opening the app for everyone will definitely help.
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