In conjunction with Dubai Airports and JCDecaux, a prominent France-based international outdoor advertising company, Adidas has opened a running track in the arrivals area of Dubai Airport’s busiest terminal.
According to Arabian Business Community, Adidas’ contribution to Dubai’s efforts to promote health and wellbeing and support the objective of being the world’s most active city is the creative concept.
The creation of the running track enhances a thrilling experience for locals and visitors alike, encouraging passengers to choose the improvement journey by walking on the racetrack rather than taking the travellators. Not only that, but those who keep track of the race will be rewarded with free sneaker customization at the adidas flagship store’s MakerLab area at The Dubai Mall, according to a statement from the business.
An exciting new initiative at DXB from our partners @adidas and @JCDecaux_ME, who found a fun and engaging way of actively encouraging travelers to stretch their legs after a flight and walk along the racetrack #travel #airport https://t.co/KsKKqa2W9r
— Dubai Airports (@DubaiAirports) December 7, 2021
Travelers will only need to scan the QR code located on the track in order to redeem the incentive. Furthermore, in keeping with the company’s objective to promote sustainability in the region and beyond, the track is composed entirely of environmentally friendly materials that are non-PVC and free of chlorine and phthalates.
